At this year’s CES conference in Las Vegas, all the hype went to the new Android Smart Phones, Verizon possibly getting the iPhone and rumors of a new iPad. If you didn’t listen close enough, you almost might have lost out on learning about what this year’s top selling product will be: USB 3.0.

Why the Hype?

What can this year’s smallest gadget do to impress such a wide audience? For starters, 3.0 technology can sufficiently handle HD video content. Its power is also boosted by almost 50 percent, but what many hoped for is that the 3.0’s power efficiency would be improved. That is, when it’s not in use, it doesn’t drain the computer.
What also might concern some it it’s compatibility. The good news is that the new 3.0 USB has the same connector the 2.0 does , the only difference is the number of connectors (5) that mate when properly attached.

Who Will Use It?

In a word: everyone. It’s just a matter of when and for how much. Companies have already started using the technology in storage docs, blu-ray players, netbooks and, of course, external hard drives and flash drives. Many companies rolled out their new flash drives at CES this past week and we were introduced to the world’s thinnest flash drive at just 5mm.
As for cost, what are you buying? If you’re looking for a 16 GB flash drive, you’re looking at about $30 (relatively the same as 2.0). So your prices really won’t see a boost, the focus will be on speed.

As of last week, a USB 2.0 flash drive is a thing of the past. 3.0 is set to take its place this year to handle all of your HD needs. Price won’t be an issue, but how fast a company can produce its product with the new device will.